Best Website Designing Rules, that we maintain...

1. Find out who your audience is

If you know your audience you will know what they want to read about and what keeps their interest.

2. Keep it interesting

If you know what your readers want, but don't give it to them, why would they keep coming to your site? If your site has nothing at all, make sure that it has compelling content. People will return to a site that is interesting and useful even if it doesn't use the latest tricks or features.

3. Put your site in the spotlight

If your site can't be found, no one will visit it. Make sure that the name makes sense and that you use all the tools available to maximize your search engine views.

4. Make sure your site loads quickly

A slow loading page is an instant turn off, and most browsers won't stay, even if the page is worth the wait. Keep this in mind and make your first few pages quick and intense so that they are hooked and then will wait for more.

5. Don't hide information

Important information on your site shouldn't be hidden. Make sure that it can be easily found by your readers, because most won't search for it.
Keep your navigation intuitive and near the top.

One of the best ways to keep people coming back to your site is to be a friendly voice over the Internet for them. Encourage communication with your readers, and when you get it, answer it.