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Zone Solution Systems, is one of the fastest growing software engineering and technology consultancy organizations based in Abu Dhabi, Capital of United Arab Emirates. Visit us at - zoneuae.com
Thursday, September 30, 2010
Google Apps Email Account and Outlook Configurations
Friday, August 20, 2010
It's Time To Start Thinking About Social Media Training
Over the past several months, I’ve been hearing a lot of clients say they’re ready for the next step in social media. Many marketers —probably most of you reading this post — have already established your initial social footprints and are ready to move on to the next phase of social media maturity. But as my colleague Sean Corcoran’s social maturity curve shows, the further along you move, the more people you need to involve to keep your social trains running — and that introduces more risk.
One of the most important ways marketers are avoiding problems as more colleagues start participating in social programs is to spearhead training programs in their companies. My latest research explores the spectrum of these training programs, which ranges from casual all the way through formal certification.
You can see from this chart that training programs are developed across four dimensions: content, delivery, participants, and measurement. The programs don’t always fall firmly and neatly into one level of difficulty across all these segments. Rather, training evolves as the company’s commitment to social media evolves, moving through formats till formalization is achieved. Usually:
Casual training is implemented by companies entering the coordination stage of social maturity. It often revolves around established social media policies, adding color, and bringing to life the published guidelines. Casual training is a good tool for spreading awareness of those policies throughout an organization.
Structured training is great for organizations moving deeper into coordination or on to the scaling and optimizing stages. This approach helps when consistency of strategy or voice is a concern. For that reason, structured training is more rigorous than casual training and is often delivered on a per-department or per-project basis.
Formal training becomes necessary to become a truly empowered social organization. In a formal program, there are often several levels of certification depending on the employees' role in the organization and how deeply they're likely to engage in social media on behalf of the company or brand. This approach ensures that every individual has just the right skills and savvy to represent their companies responsibly in a social media context.
Forrester clients can read more about how content, delivery, participation, and measurement are handled across the spectrum of social media training programs, and about how Dell and Kimberly-Clark approach training, in the full report.
Friday, July 23, 2010
Website Content Management made easy...
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Wednesday, June 9, 2010
The 6 best free Facebook apps for businesses
Welcome to the wonderful world of free Facebook apps for business. You might be tempted to dismiss adding apps to your pages — after all, so many of them are frivolous, clunky or downright stupid.
While it’s true that most Facebook apps on the market are aimed at consumers and most of them don’t offer much value to businesses, there are also plenty of enterprise-focused apps that can help enhance your page with minimal fuss.
While it’s true that most Facebook apps on the market are aimed at consumers and most of them don’t offer much value to businesses, there are also plenty of enterprise-focused apps that can help enhance your page with minimal fuss.
They’re not easy to find though. Facebook doesn’t have an app directory anymore.
There’s no iTunes-like marketplace of all your options, making comparison shopping a chore. In the spirit of making Facebook business apps a little more accessible, here are some of the better free applications out there. Note — I’ve purposely left out custom development apps, e-commerce apps and coupon/contest apps. Those will have to wait for their own posts.
There’s no iTunes-like marketplace of all your options, making comparison shopping a chore. In the spirit of making Facebook business apps a little more accessible, here are some of the better free applications out there. Note — I’ve purposely left out custom development apps, e-commerce apps and coupon/contest apps. Those will have to wait for their own posts.
- SurveyMonkey: Polls and surveys are a great way to learn about your fans and to give them something to do on your page. They’re simple to set up and can yield surprising insights.
- RSS Graffiti: Turn your page into a content hub with RSS feeds. This app has the advantage of being able to handle multiple feeds on multiple pages — perfect for administrators juggling more than one page.
- Contact Me: Facebook wants you to keep all your relationship in one place. But chances are, you’d like your business contacts to be a little more portable. Help Facebook connections get in touch with you with this easily customizable contact information form.
- NutshellMail: Keeping up with your page activity can be tough — especially when Facebook is constantly rejiggering its notification tools. Take some of the stress and the guesswork out of the problem with this handy app, which sends you a regular e-mail with an activity summary. And it works for Twitter too!
- Jobcast.net: Maybe your next top employee is hiding in your fanbase. Help them learn about opportunities with your company, link to your external candidates page or even accept applications. This app also lets fans like and share job listings, helping you find the perfect fit for your new opening.
- Livestream: Want to share a live event on Facebook? Livestream is the way to go. Let’s put it this way — when Facebook announced all those changes at the F8 conference, it used Livestream to share Mark Zuckerberg’s keynote with the world.
Monday, May 31, 2010
Best Website Designing Rules, that we maintain...
1. Find out who your audience is
If you know your audience you will know what they want to read about and what keeps their interest.
2. Keep it interesting
If you know what your readers want, but don't give it to them, why would they keep coming to your site? If your site has nothing at all, make sure that it has compelling content. People will return to a site that is interesting and useful even if it doesn't use the latest tricks or features.
3. Put your site in the spotlight
If your site can't be found, no one will visit it. Make sure that the name makes sense and that you use all the tools available to maximize your search engine views.
4. Make sure your site loads quickly
A slow loading page is an instant turn off, and most browsers won't stay, even if the page is worth the wait. Keep this in mind and make your first few pages quick and intense so that they are hooked and then will wait for more.
5. Don't hide information
Important information on your site shouldn't be hidden. Make sure that it can be easily found by your readers, because most won't search for it.
Keep your navigation intuitive and near the top.
One of the best ways to keep people coming back to your site is to be a friendly voice over the Internet for them. Encourage communication with your readers, and when you get it, answer it.
Friday, April 23, 2010
Designing a Mobile Friendly Website
Mobile Devices May be Small, But they Still Need Web Design
Mobile devices with WiFi and cell access to the Internet are everywhere these days. And if your Web page doesn't display well on them, you're losing customers. Learn how to design for mobile devices like iPhones, other smartphones, cellphones, PDAs, and even palm-sized computers.
There are four basic rules to create a good site for a palm sized device:
- Stick to basic HTML tags such as: p, br, b, i, pre, headers (h1-6), blockquote, center, ul, ol, li, images, and simple tables
- Avoid frames, layers, imagemaps, plugins, Javascript, Java, and CSS*
- Keep your layout small, and avoid clutter
- Be aware of how graphics are displayed
Graphics
Graphics are tricky on many mobile devices. Most mobile browsers support images, but some are not in color, and they often have lower resolution than a personal computer.
Then there is the size. Many mobile devices have a screen width and height of about 150x150 pixels. iPhones and other smartphones are larger, but still smaller than a standard monitor. Many devices will resize your images to fit that small screen, which can result in really ugly images. And even if they don't resize, if they are too much larger than the screen, they'll be hard for your readers to view.
HTML
Many (non-smartphone) mobile devices support a limited version of HTML 3.2. If you stick with basic layout and formatting tags, you'll create a better site for your mobile readers.
Content
Content is where your mobile page will succeed or fail. The key is to set up pages that have enough content to keep your offline readers happy, but not so much that it won't download or be difficult to read. You have to look at your site and decide what is the most essential. Web pages that are viewed on mobile device like a PDA are usually used as a reference and should be short and to the point.
Tips to Remember
- Keep your pages small
- Navigation should be clear and concise
- Avoid graphics that do nothing to add to the navigation or readability
- Test your pages Be sure to test your pages in both smartphones like the iPhone and less sophisticated mobile devices like PDAs.
Thursday, March 11, 2010
For Mobile Website Developers - How to Detect Mobile Devices
Redirect Mobile Devices to Mobile Content or Designs
Once you have spent the time learning how to design Web pages for cell phones you probably want to make sure that your readers on cell phones see those designs. There are many ways you can do this, some work better than others. Here are some of the methods I've tried and how you can implement them on your websites.
Do Nothing to Detect Mobile Browsers
This is, by far, the easiest method to handle cell phone users. Instead of worrying whether they can or cannot see your pages, simply put a link somewhere near the top of the page that points to your mobile version. Then the readers can self-select whether they want to see the optimized version or continue with the normal version.
The benefits to this solution are that it's easy. It just requires a link somewhere near the top of the page that mobile users can click on.
The drawbacks are:
- You have to maintain a separate version of the site for mobile users. As your site gets larger, you'll forget to maintain it.
- You have to put an ugly link at the top of the page that non-mobile readers can see (and possibly click on).
- Use JavaScript
This is what most people want to do. They want to use some type of browser detection script to detect if the customer is on a mobile device and then redirect them to the mobile site. The problem with browser detection and mobile devices is that there are thousands of mobile devices out there. To attempt to detect them all with one JavaScript script could turn all your pages into a downloading nightmare.
Then there is the fact that many mobile devices don't (currently) support JavaScript. So, using a browser detection script will be voided from the get-go as their browsers don't run the script in the first place. I read in one forum that the solution is to assume that anyone browsing with no JavaScript is probably a cell phone or mobile device, and so should be shown the cell phone or mobile site. I hope I don't have to explain to you the problem with this solution. If you don't know, here's a hint - the iPhone supports JavaScript, as do other mobile devices.
Use CSS @media handheld
The CSS command @media handheld is a way to display CSS styles just for handheld devices - like PDAs, cell phones, and so on. This seems like an ideal solution for displaying pages for mobile devices. You write one Web page, and then create 2 style sheets. The first for the "screen" media type styles your page for monitors and computer screens. The second for the "handheld" styles your page for small devices like PDAs and cell phones.
The biggest advantage to this method is that you don't have to maintain two versions of your website. You just maintain the one, and the style sheet defines how it should look.
The problem is that many cell phones don't support the handheld media type - they display their pages with the screen media type by mistake. Lots of other cell phones and handhelds don't support CSS at all.
Use PHP, JSP, ASP, etc. to Detect the User-Agent
This is a much better way to redirect mobile users to a mobile version of the site, because it doesn't rely on a scripting language or CSS that the mobile device doesn't use. Instead, it uses a server-side language (PHP, ASP, JSP, ColdFusion, etc.) to look at the user-agent and then change the HTTP request to point to a mobile page if it's a mobile device.
A simple PHP code to do this would look like this:
<? if (
stristr($ua, "Windows CE") or
stristr($ua, "AvantGo") or
stristr($ua,"Mazingo") or
stristr($ua, "Mobile") or
stristr($ua, "T68") or
stristr($ua,"Syncalot") or
stristr($ua, "Blazer") ) {
$DEVICE_TYPE="MOBILE";
}
if (isset($DEVICE_TYPE) and $DEVICE_TYPE=="MOBILE") {
$location='mobile/index.php';
header ('Location: '.$location);
exit;
}
?>
The problem here is that there are lots and lots of other potential user-agents that are used by mobile devices. This script will catch and redirect a lot of them, but not all by any means. And more are added all the time.
Plus, as with the other solutions above, you'll have to maintain a separate mobile site for these readers.
Use WURFL
If you are still determined to redirect your mobile users to a separate site, then WURFL (Wireless Universal Resource File) is a good solution. This is an XML file (and now a DB file) and various DBI libraries that not only contain up-to-date wireless user-agent data, but also what features and capabilities those user-agents support.
To use WURFL, you download the XML configuration file, and then pick your language and implement the API. There are tools for using WURFL with Java, PHP, Perl, Ruby, Python, .Net, XSLT, and C++.
The benefit of using WURFL is that there are lots of people updating and adding to the config file all the time. So while the file you're using is out-of-date almost before you've finished downloading it, chances are that if you download it once a month or so, you'll have all the mobile browsers your readers habitually use without any problems.
Also, it does more than just detect the user-agent, it tells you which devices support what. So if you want to (for example) set up a WAP push, you could provide that service only to the devices that support it. Other devices would not even see the link.
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